Maria Keenan

A Highly Creative Event Round-Up

Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep. - Scott Adams

This week on Tito, I wanted to dig into some of the events that our customers curate that focus on showcasing creativity in different forms.

By definition, entrepreneurs have to do something new every time and, to show how those efforts manifest, here are three shining examples:

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Maria Keenan

Christmas Event Round-Up - Too Soon?

I was buying food for dinner yesterday when I saw a Jack-o'-lantern helium balloon stuck to the shop ceiling, over a Christmas tree.

It takes a few months at least to prepare an event. For example, someone might start planning an event for Valentine's Day around November.

And, even though I'm feeling cynical writing this and drinking out of a coffee cup adorned with presents and stupid looking, caffeinated elves in November, some of our wonderful customers have started in earnest on their Christmas events, and I felt implored to show them to you.

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Maria Keenan

The Importance of Well-Designed Events

 But different doesn't necessarily mean better. Being different is more memorable, but you need to be positively remembered for standing out from the crowd.  - H. von Restorff

If we hear a piece of information, three days later we'll remember 10% of it. If there's a picture associated with it, we'll remember 65%.

I'm not individual in having an appreciation for nice-looking things. Nor am I special for wanting to know about the different ways that the things we see affect us, so I thought this conversation would be of interest.

I spoke with Dan Porter, co-founder of Scriberia, after I saw their animation in commemoration of the 1916 Rising.

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Maria Keenan

There's No Such Thing As a Free Event Round-Up

I always thought the phrase "there's no such thing as a free lunch" came off as unappreciative.

I understand the sentiment that you'll always have to give to get, but I also understand that sometimes I'd be happier if I just took a step back and appreciated the sandwich.

This week, I wanted to share some of the quality events that our customers are facilitating that, without compromise, are free.

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Maria Keenan

The Business Case for Diversity & How One Conference is Making it Happen

From All Male Panels to the now infamous Google Memo to speakers boycotting events, diversity has come to the fore of the minds of those in business and events more and more in the recent past. 
And someone had to fix it. 

In the third-largest city of Finland, Tampere, a small group of 150 international representatives came together to talk about how they could improve the English-speaking business opportunities in the area in 2014.

In 2015, that quickly scaled to 800 attendees and this year it promises to be even larger.

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Maria Keenan

How Very European! - Event Round-Up

In the villages in Europe, there are still healers who tell stories.

- Yannick Noah

Even though it's the smallest continent, Europe manages to fit a hugely diverse group of people in it. 

I wanted to take the opportunity this week to share with you three of our stand-out customers to celebrate the vibrant differences in the European events that take place around here. 

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Annie Lowney

Niche Tech Events in Regional Areas Help Create Diverse Tech Clusters

Aaron Quint, pictured above, co-founder of Catskills Conf gives his insights

Big city living is not for everyone. The rush, the noise, the lunch queues, the traffic, the crazy rent, food bills that make you weep, all of which comes together to whisper, “just keeping city living real for you, pal.”

There's a risk that only hosting tech events in large cities can contribute to a lack of tech diversity. Catering only to economically comfortable, tech-literate city dwellers isolates rural dwellers from becoming part of the tech conversation.

The main fear that prevents people from leaving the likes of New York or London is that they'll be isolated from like-minded people. But, is it possible to replicate the openness and exchange of ideas that cities provide?

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Maria Keenan

Who Will Market to Marketing? - Event Round-Up

This week on Tito, I wanted to feature some conferences that are particularly close to my heart and, by proxy, my career: the events that are made specifically for marketers. 

As you might have guessed from previous posts like this, we work with quite a passionate and diverse bunch of customers.

One of the joys of marketing is the experimentation of it. Our discipline is half creativity and half science, which means that we have the pleasure of constantly trying new things to find out what the best way to communicate with potential new customers is. 

With that in mind, I wanted to share with you some of the different ways that our customers are showcasing new and exciting marketing methods with their attendees:

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Annie Lowney

Trans and Non-Binary Coding Events

An interview with Naomi Ceder, Trans*Code event co-organiser

Naomi Ceder has been involved in the Python community for 16 years. Currently she serves on the board of directors of the Python Software Foundation.

The landing page of the Python Software Foundation shares the following statement:
“The mission of the Python Software Foundation is to promote, protect, and advance the Python programming language, and to support and facilitate the growth of a diverse and international community of Python programmers.”

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