Have you ever exercised in virtual reality?
I have, but more in a watching-a-full-body-dumbbell-set-on-YouTube-while-eating-biscuits kind of way.
Today I'm here to tell you about a business that's built itself on providing an immersive way to gamify your workouts.
Enter: ICAROS. This high-scale startup was founded by Johannes Scholl just three years ago and has since sky rocketed, winning multiple innovation awards, and toning multiple upper arms.
A large part of this acceleration in popularity (and a seven-figure investment) can be attributed in part to the company's strategic attendance at startup trade shows, as attested by Scholl during an interview I was lucky enough to catch at a conference in Munich earlier this year.
Afterwards, he obliged me by answering a few questions I had about what startup trade shows cost and cover. Whether you're an aspiring inventor, or an event organiser, you could do worse than hearing the ICAROS story.
If you're a startup considering your first trade show exhibit, here are some things their experience suggests you should think about:Read More