Last month we hosted a workshop called "Become a Tito Power User". Vicky, our CX Lead, shared her expertise on all things Tito.
This was a test event to see if there is interest out there for something like this. The short story is that there is, but the format needs revision.
Live events for a product are tricky to pull off. You need a engaged community that is willing and able to travel. You also need to be consistently releasing new features.
From my experience working in tech, webinars are a great format to show customers what your product can do. They take the stress of travel out of the equation and, from the organiser's point of view, the overheads are considerably lower.
I'm all for live events. You can't beat the spontaneity of conversation and connection however, when it comes to learning about a product, I believe that most people like to do it in their own time, at their own pace.
Webinars allow them to pause and replay. They also allow the organiser to discover what parts of the product are more attractive to customers, and what parts of the product need to be explained more. All that said, if you are interested in future product webinars you can let us know at the end of this post.
Going back to the event at hand though, here is a summary of everything that Vicky covered at the Tito workshop:Read More