Sometimes you have to crowd-source material, and sometimes doing that is the worst idea you'll ever have.
This post is a little of both.
To begin with, here's a pretty familiar sight:
You see, I (like you, if you live in the EU) have gotten 768 emails containing the acronym "GDPR" over the last few months.
Since GDPR will be at the back of our minds soon, and since it's the one week anniversary of its enactment, instead of our weekly round-up of events using Tito, this Friday I wanted to focus instead on the truly annoying and amazing GDPR emails that came to our inboxes.
I put it to our company Slack to see if anyone had examples of GDPR emails that broke the spammy norm.
Now, I should clarify that there were a couple of exceptions that I didn't list here because they didn't win re-subscription by virtue of their email copy and strategies. Rather, they were services that we knew we wanted to use again regardless of what the email said (some examples include newspaper and software subscriptions.)
Instead, here are the GDPR emails that actively convinced us, and what marketers can learn from them: