The interesting thing about being a marketer is that we work halfway between the scientific method and the creative process.
We target our campaigns based on what historical data tells us about where our readers and potential customers research and entertain themselves online, what topics they're interested in, and what we're good at.
Then, a few months, or a few quarters later, we change it. We do that for a couple of reasons:
- Because people change their preferences and get educated about topics constantly and
- Because marketers learn from other marketers, and use their proven tactics for themselves, meaning that we end up fighting for the attention of the same people in the same spaces once a marketing technique becomes popular.
So, how do we continue to improve what we do, and how do we try to remain inventive?
Events are a good place to start.
Below, you'll find three Tito customers who are top of the class when it comes to providing events for inbound marketers. Our preferred methodology in-house at Tito is inbound, because we like helping people.
If that's your shtick too, read on:
Learn Inbound provides advanced courses (à la the one linked above), a yearly conference, and regular meet ups, so their team is always busy, yet somehow always so friendly.
Presented by Joanne Kearney who is the managing director of digital analytics agency Glow Metrics, the course focuses on five core modules around the actionable implementation of advanced Google Analytics best practices.
Discounts are available for groups of three or more, and tickets are on sale now.
Dates: April 20th, 2018
Location: Dublin, Ireland
Brighton SEO is best known for the quality of its presentations, and the speed at which they manage to sell out events.
This June, they'll be showcasing their wealth of industry knowledge yet again in an educational seminar in London.
The event will focus on advanced technical on-page SEO training, but you probably got that from the title.
Most inbound marketers have a solid foundation in the subject of SEO, but the opportunity to learn from virtuosos who are committed to the field precisely is one not to be missed.
Dates: June 19th, 2018
Location: London, United Kingdom
Good design and good marketing go hand in hand.
Now more than ever, events for inbound marketers strive to provide their attendees with content that will make them stand out.
Good web design and optimising the way we present the creative assets we present to our potential and existing customers is one opportunity to do so.
Throught the two days of the conference, the most relevant information for those working on or with inbound marketing teams will be during presentations such as "A/B Testing, Ads and other 3rd Party Tags" with Andy Davies, and "Improving Page Performance in Modern Web Apps" with Katie Hepenius.
Dates: April 17th and 18th, 2018
Location: San Francisco, C-A, USA