How Salesforce Got Its Developer Conference Right While Microsoft, Apple, Facebook, and Google Lost Their Way

In the tech conference circuit, the names WWDC, I/O, and F8 mean a lot, but do they mean as much as they used to?

Writing for ZD Net, Bill Detwiler argues that the focus on product updates, launches, and general furor around the internal updates from the companies that run these large-scale industry conferences are taking away from the experience.

He walks us through the approach Salesforce favours. That being that they focus on the developers and development that birth the products and services that these conferences’ huge crowds go crazy for.