More, more and more: How the events industry got it all wrong

More ticket options.
More speakers.
More keynotes.
More panels.
More technology.
More social media accounts.
More food.
More drinks.
Because more is better. Right?
More Choice = More Attendee Satisfaction = Better Event

We can all agree on that. But I don’t like assumptions, so I decided to investigate.

Julius Solaris is the editor of EventMB, one of the most popular online publications in the events industry. In a guest post for the MICE blog, he recently shared his insights on a paradox of choice event organisers are presenting to their attendees.

The crux of his argument is that more isn’t always better, and that perhaps the industry’s focus should shift to quality over an evolving obsession with quantity.