Maria Keenan

What High-Scale Startups Want From Trade Show Hosts - The Facts and Figures

Have you ever exercised in virtual reality?

I have, but more in a watching-a-full-body-dumbbell-set-on-YouTube-while-eating-biscuits kind of way.

Today I'm here to tell you about a business that's built itself on providing an immersive way to gamify your workouts.

Enter: ICAROS. This high-scale startup was founded by Johannes Scholl just three years ago and has since sky rocketed, winning multiple innovation awards, and toning multiple upper arms.

A large part of this acceleration in popularity (and a seven-figure investment) can be attributed in part to the company's strategic attendance at startup trade shows, as attested by Scholl during an interview I was lucky enough to catch at a conference in Munich earlier this year.

Afterwards, he obliged me by answering a few questions I had about what startup trade shows cost and cover. Whether you're an aspiring inventor, or an event organiser, you could do worse than hearing the ICAROS story.

If you're a startup considering your first trade show exhibit, here are some things their experience suggests you should think about:

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Vicky Carmichael

Facing Some Hard Truths After Attending #causeascene

A couple of weeks ago, myself, Paul and Doc were honoured to attend the #causeascene careers fair in London. Organised by Kim Crayton, the careers fair and accompanying conference provide safe spaces for marginalised people in tech to tell their stories.

If you recognise Kim’s name, that may be because she spoke at Admission last month. Her mission, as she explains it, is “the strategic disruption of the status quo in tech organizations, communities and events”. Her job is to make white people feel uncomfortable because it is only when we get comfortable with being uncomfortable that we can have the conversations that will bring about real change.

Tito was invited as a careers coach. We’re not hiring at the moment, having exploded from three to ten employees within a couple of years, but we were more than happy to share our experience of working in tech, building a product, and remote working.

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Annie Lowney

Why WWDC Satellite Events Are Important for Apple and Its Fans

Every year Apple’s Worldwide Developers Conference (WWDC) draws 5,000 (mainly) developers to California. It’s so popular that a ticket lottery has been created to facilitate demand after the 2013 edition sold out in two minutes.

Yet, even with what seems like low odds in securing a ticket and the less-than-modest price tag of $1,599 per ticket, neither deter people from making the annual pilgrimage to San Jose. The third-party conferences associated with WWDC are some of the reasons why people still go, but why?

“Not everyone can score a ticket to WWDC, some developers are experienced beyond what much of the sessions provide, and some work in relevant professions that are still adjacent to the community that Apple’s event draws.

"The satellite events help give more meaningful reasons for these people to make the annual pilgrimage to the bay area and help foster additional conversation beyond the walls of McEnery.”

So say Elaine and Jessie (pictured below), founders of Layers, an iOS/Mac design conference.

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Maria Keenan

Learnings from Our First International Event Marketing Strategies

As Annie outlined in an earlier post on this blog, Admission became a smaller event than we'd originally planned, which became a success.

For context, in case you're not familiar with Admission as yet:

Much as my guilty pleasure is often reading "18 suuuper amazing tips for every suuuper savvy event organiser" posts, I wanted to lay out event marketing strategies that worked for us, and what didn't, based on real experience rather than well-intentioned speculation. 

I figure that a lot of our customers, and organisers beyond that, want to see where they can sensibly invest their money when it comes to promoting their event. So, without further ado, here's the real story:

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Maria Keenan

Halloween and The History of How 9 Rituals Came to Be

Halloween is an old thing, but its appeal transcends generations. 

Something that's hard to understand can be frightening, but exploring what scares us often leads to our most rewarding discoveries. Given the seasonal opportunity, I thought we out to explore the traditions that we've grown to associate with Halloween events and celebrations, this being an events blog, and today being the spookiest day of the year.

I'd personally been pondering the following questions over the past few weeks as we drew closer to the last ever (?) daylight savings.

Here's a quick index of what I've researched for us, in case any one in particular is a burning question for you:

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Maria Keenan

3 of the Most Useful German Start Ups Event Organisers Should Know About

I recently had the fortune of winning a Women in Tech pass to Bits and Pretzels, a conference for founders held annually in Munich, Germany.

One of the highlights of the conference-come-festival was the inclusion of a stage for start-ups to pitch their products and services against each other in a bid to win the accolade of being the Best New Business there.

Participants presented to a panel of judges with distinguished legacies when it comes to investing in successful and creative ideas, as well as an audience of attendees.

The thing is, none of the contestants I'll be featuring here won because that's not the point, as many of those who competed will probably tell you. Exposure and refining their business pitches seemed to be the main fare of the day.

What matters for me is what matters for the people who read this blog, so I've chosen to showcase three of the most interesting German start-ups event managers should know about specifically that I learned about at the conference.

The three types of technology that promised to be most helpful were:

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Maria Keenan

2019 International Conferences in the UK That Deserve Early Attention

There are a lot of eyes on the UK, and there'll be even more in 2019. 

As I'm sure most of you will be aware, the (current) deadline for Brexit is March 29th, 2019, and there's a lot of speculation as to how it will affect the conference space, particularly when it comes to how the Sterling exchange rate may change, as well as international travel agreements. 

However, the show must go on, as they say. The events industry is worth some £39 billion to the UK economy. Whatever the multiple impacts, good or bad, that will come out of the UK leaving the EU for attendees and hosts, here we've handpicked some international conferences that are well worth attending regardless of changes that come our way:

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Annie Lowney

Event Management Tools I Loved (and Hated) During Admission

I work at a company that likes to try new tools. Tools that promise to make your job easier.

I’ve worked in the tech industry for well over a decade now. During that time I’ve tried a lot of event and marketing software and services. I always tend to revert to pen and paper because it works for me. If that makes me a luddite then you better hide your iPhone because you're liable to see me coming at it with a hammer. For Admission I agreed to try some new and older services for our event management tools. Here’s what I made of them in order of most to least helpful:

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