announcements

Maria Keenan

Our Most Popular Event Blog Posts of 2018

In 2018 we've posted 54% more blog posts than in 2017. However, we didn't go into the planning and production process with a quantity goal in mind. People don't read things just because there are many things. 

Instead, we went into the year with key topics, experiments, events, and structures in place that facilitated our ability to write to the standard we wanted while (almost always) posting three articles a week.

Today, I wanted to share what articles went down the best; those that were our most popular in terms of views over the year: 

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Maria Keenan

Admission 2018: Bryony Gomez-Palacio

When I first had a chance to get to know Bryony, I noticed a couple of things. 

One, she gets straight to the point. Two, anything she does, she does meticulously. 

In case you have yet to be acquainted with Bryony and her work, she's and her partner Armin run Brand New Conf, a design event that has sold out every year it's taken place. 

In the talk below, you'll get some idea as to why as Bryony talks us through each year of the conference, and the literal blood, sweat and concrete that go into its production:


 
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Maria Keenan

5 Business Events Providing Networking & Growth Opportunities in 2019

When I think of business events, I hear the roar of coffee machines, see people exiting conversations by saying, "Sorry, I've got to take this," and I smell enough shirt starch to stand the tower of Pisa upright. 

I wanted to put together a list of business conferences and events that defy these stereotypes; of those that care more about helping people fulfill the visions for their enterprise than helping them keep up an image. 

In the pursuit of such, I've found five examples that push the boundaries of what a previously stuffy niche on the conference scene can be. These are the contenders:

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Maria Keenan

Sketchnotes for Beginners: My 1st Time & Tips for Being Better Than Me

I've not always been in events, but since I've been working at Tito, one of the notions that thrills me about the industry is the idea of creating a spectacle. 

The attention to detail that conference organisers put into their events inspires me. A lot of the organisers I've met through my work at Tito have proven to me that there is a definite importance to good design at events.

Not only do beautiful visuals foster a sense of awe in attendees while events are ongoing, they're one of the most memorable aspects of the event well after it's come to an end. In a practical sense, that inspiration helped me put together this intro to sketchnotes for beginners. 

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Maria Keenan

5 Marketing Events that are Genuinely Worth Attending in 2019

Marketing changes pretty fast. If you don't stop and look around once in a while, you might miss an important SEO update. 

- Not Ferris Bueller

Going to marketing events can be the biggest waste of time. 

The kinds of events where the keynote speaker gets on stage to sell you a CMS or a CRM or a pile of CRAP are the waste-of-time ones and, trust me, I've been there. 

The kinds of events where the team comes from the industry, respects the precious time marketers are taking to be with them, and can find speakers who not only know about marketing, but who can teach people about marketing, are the ones you want to go to. 

As such, I wanted to take today to share some of the most commended, intriguing, and just downright worthwhile marketing events we work with at Tito. Whether they give you inspiration for your own event, or an insight into what's worth adding to your calendar for 2019, enjoy.

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Maria Keenan

Admission 2018: Jessie Char

Events are wonderful places where you can experience your industry in a vibrant, multi-faceted way. 

Unfortunately, no one can attend every single one. Admission was an intimate event for conference organisers, but those that presented shared lessons that anyone who works in the events industry would benefit from hearing. 

We figured this would be the case so have a couple of exciting announcements to share with you on the subject...

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Maria Keenan

What High-Scale Startups Want From Trade Show Hosts - The Facts and Figures

Have you ever exercised in virtual reality?

I have, but more in a watching-a-full-body-dumbbell-set-on-YouTube-while-eating-biscuits kind of way.

Today I'm here to tell you about a business that's built itself on providing an immersive way to gamify your workouts.

Enter: ICAROS. This high-scale startup was founded by Johannes Scholl just three years ago and has since sky rocketed, winning multiple innovation awards, and toning multiple upper arms.

A large part of this acceleration in popularity (and a seven-figure investment) can be attributed in part to the company's strategic attendance at startup trade shows, as attested by Scholl during an interview I was lucky enough to catch at a conference in Munich earlier this year.

Afterwards, he obliged me by answering a few questions I had about what startup trade shows cost and cover. Whether you're an aspiring inventor, or an event organiser, you could do worse than hearing the ICAROS story.

If you're a startup considering your first trade show exhibit, here are some things their experience suggests you should think about:

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Vicky Carmichael

Facing Some Hard Truths After Attending #causeascene

A couple of weeks ago, myself, Paul and Doc were honoured to attend the #causeascene careers fair in London. Organised by Kim Crayton, the careers fair and accompanying conference provide safe spaces for marginalised people in tech to tell their stories.

If you recognise Kim’s name, that may be because she spoke at Admission last month. Her mission, as she explains it, is “the strategic disruption of the status quo in tech organizations, communities and events”. Her job is to make white people feel uncomfortable because it is only when we get comfortable with being uncomfortable that we can have the conversations that will bring about real change.

Tito was invited as a careers coach. We’re not hiring at the moment, having exploded from three to ten employees within a couple of years, but we were more than happy to share our experience of working in tech, building a product, and remote working.

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Annie Lowney

Why WWDC Satellite Events Are Important for Apple and Its Fans

Every year Apple’s Worldwide Developers Conference (WWDC) draws 5,000 (mainly) developers to California. It’s so popular that a ticket lottery has been created to facilitate demand after the 2013 edition sold out in two minutes.

Yet, even with what seems like low odds in securing a ticket and the less-than-modest price tag of $1,599 per ticket, neither deter people from making the annual pilgrimage to San Jose. The third-party conferences associated with WWDC are some of the reasons why people still go, but why?

“Not everyone can score a ticket to WWDC, some developers are experienced beyond what much of the sessions provide, and some work in relevant professions that are still adjacent to the community that Apple’s event draws.

"The satellite events help give more meaningful reasons for these people to make the annual pilgrimage to the bay area and help foster additional conversation beyond the walls of McEnery.”

So say Elaine and Jessie (pictured below), founders of Layers, an iOS/Mac design conference.

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Maria Keenan

Learnings from Our First International Event Marketing Strategies

As Annie outlined in an earlier post on this blog, Admission became a smaller event than we'd originally planned, which became a success.

For context, in case you're not familiar with Admission as yet:

Much as my guilty pleasure is often reading "18 suuuper amazing tips for every suuuper savvy event organiser" posts, I wanted to lay out event marketing strategies that worked for us, and what didn't, based on real experience rather than well-intentioned speculation. 

I figure that a lot of our customers, and organisers beyond that, want to see where they can sensibly invest their money when it comes to promoting their event. So, without further ado, here's the real story:

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