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Maria Keenan

Marketing Events 2019: New opportunities to unravel this year's trends

It can be hard to keep up sometimes. Paradigm shifts like the transition from traditional marketing to online-first were easier. Nowadays, every day can seem like a new era of tactics and approaches for marketers. 

In 2019, we're told that we can expect a stronger focus on AI, programmatic, automation, and big data, and a host of other new-wave marketing trends.. 

With this post, and with the strongly-held belief that conferences are the place to learn about what's new from others who share your day-to-day, I wanted to share some 2019 marketing events where you can learn about these kinds of trends in person and, with any luck, stay ahead of the curve:

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Maria Keenan

15 Organizations That Sponsor Developer Events

The calendars of people in events are anything but average, but January remains a universal time to refocus, prioritise, and not panic. 

If you're the no-nonsense type and want to get straight to the results, here are the top 5 organizations that sponsor developer events:

  1. Google; They sponsored 30% of the sample set of developer events. 
  2. Microsoft; They sponsored 27% of the sample set of developer events. 
  3. Jet Brains; They sponsored 15% of the sample set of developer events.
  4. Twilio; They sponsored 15% of the sample set of developer events.
  5. IBM; They sponsored 13% of the sample set of developer events.

One of the main pressure points when an event is coming up is figuring out how to fund it. Of course, ticket sales can sustain some events in their entirety, but many organisers look to sponsorship to bridge the gap between expenses and money in the bank. 

However, it can be hard to find who you should reach out to with your sponsorship proposals and pitches. So, this blog post was born.

We thought it'd be interesting to take a sample of developer events specifically, and to analyse the sponsors who were most frequently involved across that set. That data would potentially help a lot of people organising developer conferences (or meet-ups, etc) by giving them a starting point, and an overview of willing sponsor organisations. 

With that, we've identified 15 companies that popped up time and again. To see the companies featured the full list, simply read on: 

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Maria Keenan

4 Events in January 2019 to Interest Even the Most Niche Technologist

New year, new ambitions, new people to meet, and places to see.

Some people feel like January lasts as long as three months. Between the come-down from the cheer of holiday events and the prospect of cold and dark afternoons, let alone nights, January can be a bit of a drag.

One good way to make hump month hurry up is to break up your weeks by trying new things. Though maybe not in a Ross Gellar buys leather pants way.

As such, I've put together this round-up of events taking place this January to get anyone in the technology sector back on track by inspiring them and bringing some interesting new people into their lives.

Let's begin then, shall we?

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Maria Keenan

Admission 2018: Jane Kwett

You don't need me to tell you that hosting events is a great way for companies to build a community, engage and delight it.

Too often, when we get caught up in the pleasure of being in the audience, we can find ourselves guilty of forgetting all of the hard work that goes into producing the conferences and events we enjoy. 

In the spirit of sharing what truly goes into quality events, we want to start the second leg of our Admission video releases with Jane Kwett's talk. Jane has seamlessly seen success in both her career at Yelp and Patreon when it comes to supporting B2C and B2B communities to reach their full potential. 

At Admission, she shared her methodologies for connecting globally dispersed creators and reviewers, incentivising involvement within communities, and identifying what members want, as well as what can help them boost their careers. 

Now, with pleasure, we get to share the full video recording with you: 

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Maria Keenan

Admission 2018: Hugh Forrest

I was wondering recently about how long people stick it out on the events circuit.

That is, organisers specifically. Don't get me wrong, the thrill you get when things go well and people are amazed by your events is second to few. However, it's also a high-stress, multi-faceted set of responsibilities to take on.

I reckoned it would be a few years or so. Maybe a couple extra in exceptional circumstances.

There are, of course, many dedicated individuals who break that curve. One example of these conference veterans is Hugh Forrest, chief programming officer for SXSW.

Above you'll see the recording of when we had the pleasure of hearing some stories from Hugh's 30 year career (yes, three-zero) in events during Admission.

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Maria Keenan

Event FAQs: A 14-part run down of the most common questions

As the year comes to a close, I think we're all a little tired. 

Committing yourself to a new task or project becomes so much harder as the daylight hours gets shorter and everyone's thinking about their holiday celebrations. 

With that in mind, I wanted to write something that was enjoyable yet easy to read; helpful, yet not a million lines long. 

As such, I did a bit of research into what people spent the year searching about the events and conference industry, and then did some more research into how to answer those queries. 

I found these questions through a combination of SEO tools that I regularly use, and these were the answers I found:

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Maria Keenan

Our Most Popular Event Blog Posts of 2018

In 2018 we've posted 54% more blog posts than in 2017. However, we didn't go into the planning and production process with a quantity goal in mind. People don't read things just because there are many things. 

Instead, we went into the year with key topics, experiments, events, and structures in place that facilitated our ability to write to the standard we wanted while (almost always) posting three articles a week.

Today, I wanted to share what articles went down the best; those that were our most popular in terms of views over the year: 

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Maria Keenan

Admission 2018: Bryony Gomez-Palacio

When I first had a chance to get to know Bryony, I noticed a couple of things. 

One, she gets straight to the point. Two, anything she does, she does meticulously. 

In case you have yet to be acquainted with Bryony and her work, she's and her partner Armin run Brand New Conf, a design event that has sold out every year it's taken place. 

In the talk below, you'll get some idea as to why as Bryony talks us through each year of the conference, and the literal blood, sweat and concrete that go into its production:


 
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Maria Keenan

5 Business Events Providing Networking & Growth Opportunities in 2019

When I think of business events, I hear the roar of coffee machines, see people exiting conversations by saying, "Sorry, I've got to take this," and I smell enough shirt starch to stand the tower of Pisa upright. 

I wanted to put together a list of business conferences and events that defy these stereotypes; of those that care more about helping people fulfill the visions for their enterprise than helping them keep up an image. 

In the pursuit of such, I've found five examples that push the boundaries of what a previously stuffy niche on the conference scene can be. These are the contenders:

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