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Maria Keenan

A 9-Part Competitive Analysis Framework for Event Organisers

One of the biggest wastes of energy in modern business is being jealous of your competitors' success.

In this post, I want to explore different ways that you can get inspired by those successes to fuel your own strategies, and spend that energy more productively. These options come from a place of being proactive about what you can do, instead of just brewing an internal sense of rivalry that neither benefits you nor your event attendees.

The 9 areas of this competitive analysis framework that you can try just by looking at your competitors' sites are these:

  1. Organic Social Media; what channels do your shared audiences prefer?
  2. Paid Social Media; where are the competition spending their money?
  3. SEM & Display Ads; what are your competitors pushing?
  4. Content & SEO; what search terms are your attendees using?
  5. Community Building; how do you keep attendees excited?
  6. Web Technologies; what tools are making your competitors' lives easier?
  7. Tickets; how are your competitors selling their event?
  8. Lead Generation; how are your competitors gathering interest?
  9. Sponsorship; how are your competitors funding their events?

But let's go into a little more detail...

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Maria Keenan

Startup Events 2019: 7 Opportunities to Help Grow Your Business

Building a startup can be daunting, and the time founders  spend on the responsibilities associated with that can make it hard for them to connect with people who can help them along the way. 

Thankfully, startup events and conferences offer a concise way to meet and learn from leaders who have successfully grown their businesses from startup to scale-up and beyond. 

Today, we'll take a look at seven startup events across five countries that eager entrepreneurs and their teams can look to as opportunities to learn from the best and find a helping hand with the obstacles they're facing. 

Those startup events taking place this year are:

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Maria Keenan

Ruby Conferences 2019: 6 Quality Options for Rubyists & the Ruby-Curious

 People call Ruby a beautiful, artful language and, with such high praise, it's easy to see why its enthusiasts love to meet in person to discuss its applications. Ruby 2.6.1 was released this week, so it seems there's no time like the present to talk about some events for Ruby programmers this year. 

We picked six taking place in 2019 to give you a wealth of options (get it? Ruby, wealth?) if you're looking for some new developers to meet and learn from:

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Maria Keenan

Running an Event for Technologists, as Illustrated Through 23 Gifs

It's the last Wednesday in January and, for some folks, that means that they're at the end of their most stressful 1/12th of the year. The world of events, however, is different.

There are so many variables that go into running a tech event. Organisers can be hosting their event on any day of any month, they can take anything from five weeks to two years to put the show together and, in a lot of cases, they're doing most of the heavy lifting alone. 

For both a light-hearted reprieve from the extremely stressful and serious goings-on of that career, and to share some helpful resources, I've put together this post all about the different stages of running an event so that you can revel in all the things you've accomplished so far in 2019, plus get an overview of might be ahead: 

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Maria Keenan

Cyber Security Conferences 2019: 5 Options to Help Reinforce Your Strategy

Cyber Security has been a topic of national, international and personal interest for some time now, meaning it's no surprise that we've seen an increase in the number of cyber security conferences going live in 2019.

Around 60% of small businesses shut down within six months of a data breach, showing the detrimental effect insufficient security protocals have on commerce. Furthermore, on a personal scale, just last week we saw details of the 'Collection #1' leak emerge in which 773 million email addresses and over 22 million passwords were breached, showing the gravity of the implications associated with security risks for folks every day.

Not least, conferences on the topic of cyber security in 2019 will play a crucial role in helping security professionals to gain a greater understanding of contemporary threats and the means by which they can prevent them.

As such, we've put together a list of top-class cyber security events within a variety of disciplines that we recommend if you're looking for some more information about current state of your businesses online safety.

So, without any further ado, here are 5 top picks for 2019 cyber security conferences:

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Maria Keenan

Marketing Events 2019: New opportunities to unravel this year's trends

It can be hard to keep up sometimes. Paradigm shifts like the transition from traditional marketing to online-first were easier. Nowadays, every day can seem like a new era of tactics and approaches for marketers. 

In 2019, we're told that we can expect a stronger focus on AI, programmatic, automation, and big data, and a host of other new-wave marketing trends.. 

With this post, and with the strongly-held belief that conferences are the place to learn about what's new from others who share your day-to-day, I wanted to share some 2019 marketing events where you can learn about these kinds of trends in person and, with any luck, stay ahead of the curve:

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Maria Keenan

15 Organizations That Sponsor Developer Events

The calendars of people in events are anything but average, but January remains a universal time to refocus, prioritise, and not panic. 

If you're the no-nonsense type and want to get straight to the results, here are the top 5 organizations that sponsor developer events:

  1. Google; They sponsored 30% of the sample set of developer events. 
  2. Microsoft; They sponsored 27% of the sample set of developer events. 
  3. Jet Brains; They sponsored 15% of the sample set of developer events.
  4. Twilio; They sponsored 15% of the sample set of developer events.
  5. IBM; They sponsored 13% of the sample set of developer events.

One of the main pressure points when an event is coming up is figuring out how to fund it. Of course, ticket sales can sustain some events in their entirety, but many organisers look to sponsorship to bridge the gap between expenses and money in the bank. 

However, it can be hard to find who you should reach out to with your sponsorship proposals and pitches. So, this blog post was born.

We thought it'd be interesting to take a sample of developer events specifically, and to analyse the sponsors who were most frequently involved across that set. That data would potentially help a lot of people organising developer conferences (or meet-ups, etc) by giving them a starting point, and an overview of willing sponsor organisations. 

With that, we've identified 15 companies that popped up time and again. To see the companies featured the full list, simply read on: 

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Maria Keenan

4 Events in January 2019 to Interest Even the Most Niche Technologist

New year, new ambitions, new people to meet, and places to see.

Some people feel like January lasts as long as three months. Between the come-down from the cheer of holiday events and the prospect of cold and dark afternoons, let alone nights, January can be a bit of a drag.

One good way to make hump month hurry up is to break up your weeks by trying new things. Though maybe not in a Ross Gellar buys leather pants way.

As such, I've put together this round-up of events taking place this January to get anyone in the technology sector back on track by inspiring them and bringing some interesting new people into their lives.

Let's begin then, shall we?

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