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Maria Keenan

3 Youth Conferences to Add to Your Agenda - A Round-Up

It seems that everyone has what I call "Abe Simpson" days:

Those days where you feel your age catching up with you; you feel resentful about having to get older and having different opportunities than you used to, and not always in a way you'd like. 

Some people have the privilege of avoiding those days entirely and, instead, spend their time and careers fostering the potential of younger people and helping them to learn and celebrate their capabilities. 

This week, I've brought together three youth conferences that I think embody the joy of being a younger person at liberty to embrace the world and your future in any way you see fit:

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Maria Keenan

3 Conferences for Leaders - An Event Round-Up

First rule of leadership: everything is your fault.

- A Bug's Life

Everyone has different opinions about what leadership means, but anyone in a leadership position (if they're doing it well) will tell you that they don't usually have the luxury of thinking about it on a level any deeper than "I need to get this done."

That said, a good leader takes heed and inspiration from those who have been successful in similar positions before them. One arena that facilitates this exchange of ideas particularly well is the humble conference.

This week, we'll be looking at three such events tailored to the leaders in modern businesses:

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Maria Keenan

Basic SEO for Event Pages

Search engine optimisation (SEO) is one of the most contentious parts of digital marketing. 

People are often put off by SEO because of a few misconceptions:

  1. SEO is too technical for a "normal" person to get right
  2. SEO takes too much time and doesn't yield results quickly enough, so it's not worth the work
  3. SEO is too complicated and everyone contradicts each other's techniques.

Admitedly, there are over 200 facets of a website that Google looks into when deciding what rank to allot your pages, but everything, no matter how complex, can be simplified to be workable.

Then again, depending on your experience, ambition and available time, you might want to up the ante in terms of SEO strategy complexity, but I want to flag now that this is a post for those who are new to SEO and who want to be able to get some results with minimum effort. So, if you're not a beginner, my apologies for potentially telling you some stuff that you already know. 

While I'm never going to pretend that these are quick fixes that will skyrocket your organic traffic and conversions, they are useful for identifying some areas where you can optimise your event pages that will at the very least do more good than harm, and that don't take a tonne of time to implement:

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Maria Keenan

The 5 Best Things I Learned from 8 Years of Conference Badge Design

The Tito office is something of a hub for conference materials. Between the events we host ourselves, the publications we put out for organisers, and the memorabilia we have from being attendees in the past, you'd think it would be a bit of a mess.

Thankfully, it's controlled chaos. That said, every now and again we'll reorganise and find something we hadn't exactly been looking for, but that we're very glad to see. 

Like every conference badge we've ever had:

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Maria Keenan

3 of the Only GDPR Emails We Didn't Delete (And 2 We Promptly Did)

Sometimes you have to crowd-source material, and sometimes doing that is the worst idea you'll ever have. 

This post is a little of both. 

To begin with, here's a pretty familiar sight: 

You see, I (like you, if you live in the EU) have gotten 768 emails containing the acronym "GDPR" over the last few months.

While I appreciate the steps that are being taken to increase online user security, and while getting the first few was cool, it is decidedly uncool that they all took the guise of an EU clone army of marketers programmed to send the same "we're updating our privacy policy" message. Here's a sample:

Note: I blurred out a few that weren't privacy policy emails or whose identities I wanted to keep private

Since GDPR will be at the back of our minds soon, and since it's the one week anniversary of its enactment, instead of our weekly round-up of events using Tito, this Friday I wanted to focus instead on the truly annoying and amazing GDPR emails that came to our inboxes. 

I put it to our company Slack to see if anyone had examples of GDPR emails that broke the spammy norm.

Now, I should clarify that there were a couple of exceptions that I didn't list here because they didn't win re-subscription by virtue of their email copy and strategies. Rather, they were services that we knew we wanted to use again regardless of what the email said (some examples include newspaper and software subscriptions.)

Instead, here are the GDPR emails that actively convinced us, and what marketers can learn from them:

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Vicky Carmichael

The Customer Who Crossed Over

The first thing I did when I joined Tito last week was have a look through Slack messenger for any mentions of my name.

I felt sure that Doc and Paul must have moaned about me at some point in the past during my three years as a very demanding customer. Turns out they hadn’t (at least not in writing) – instead they hired me as their new Customer Experience Manager.

My job is to help customers get the most out of using Tito. I think of it as being a bridge between the product and the people who use it. I’m an evangelist for how Tito can improve your experience of organising an event, and I’m an advocate for you within the company – helping guide our technical team in building the things event organisers actually need.

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Maria Keenan

2018 Events for Retailers - A Round-Up

Most people prefer in-store shopping in every product category except books, consumer electronics, and office supplies

- Shopify's 7 Scary Stats for eCommerce Retailers

Retailers have been having a hard time in recent years. Not only do brick-and-mortar stores have to cope with the continuing shift to eCommerce, those who are in eCommerce have to deal with increasing competition from alike sellers, but also from behemoths of the arena like Amazon and Ebay. 

Now more than ever, it's essential that the industry consults among its professionals to find a way to build a sustainable, successful model. Below are three events that enable that:

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Maria Keenan

Why You Won't Find Us On Third-Party Review Sites

"In my job, people try to sell me things." - Everyone. Ever.

The Aim

As a business, if you provide a solution that aims to make people's jobs easier -- whether through your product, messaging or mission-- it’s a good idea to show that you've successfully achieved that result with other customers before you try to prove you can do the same for new, potential customers. 

Logically, we know that people search things like “best event software” or “best ticket solutions” when they're trying to solve the issues that Tito helps with. Inevitably, one or two of the first things they see when they do so are third-party review sites like the ones we’ll talk about a little bit further down.

Specifically, the research we'll get into below was in reference to B2B review sites, rather than the Tripadvisors and Yelps of the world. 

More specifically, our marketing and sales team set out to find a particular software review site that could help us with a couple of things:

  1. To help people find us when they're looking for a solution to help make their event experience better both for buyers and organisers.
  2. To get feedback from users on an impartial forum, be it positive or negative. (Either helps you improve.)

Unfortunately, the experience wasn't quite as straightforward as making a two-point list. 

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Maria Keenan

Diversifying Events Without Tokenism: 3 Companies That Get it Right

In Europe only 14% of investment goes to female-led startups.

There have been strides toward changing that figure, and many others including attempts to change the ratio of women employed in tech (which currently sits around 30% of the workforce) in the name of diversifying the event space even beyond that niche.

However, as the aim to empower women (and other minorities, of course) was discovered to be a hot (often profitable) topic, the sentiment has been somewhat forgotten, while the attempts at proving diversity, not matter how shallow, remain. 

In fact, a woman we interviewed for this very blog is now listed as one of the top crypto and blockchain influencers in the space... because she joined a LinkedIn group 10+ years ago on the same topic. In reality, she's an actor-come-developer evangelist, so you can imagine she wasn't exactly thrilled to get an inbox full of misappropriated outreach, and even less so to hear about the lazy "diversity journalism" that lead to it. 

Hope is not lost, though. Events are a vehicle for discussion, improvement, and real-time representation. While there are of course some that get it wrong, let's take a look at three organisations that are diversifying events the right way:

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