Vicky Carmichael

Quick Tricks #1: Embedding video in your event homepage

Welcome to the first in our Quick Tricks series! Every two weeks we’ll share a quick tip on how do something cool or a little bit hidden in Tito.

Each of these tips can be implemented quickly, and help take your Tito event to new levels…

What? Today’s post will show you a neat way to embed YouTube and Vimeo videos into your event homepage.

Why? It’s been said that videos on landing pages have the potential to increase conversions by 80%. Granted, that statistic was published by a video marketing technology company, but it certainly couldn’t hurt to include highlight reels from your last event or a teaser of what’s to come to whet your customers’ appetites.

How? The event homepage supports markdown, but markdown can’t be used to embed video. 😖 So we implemented a neat little solution in the form of quick tags. You can use them in the Short Description and Additional Info fields, and they work for both YouTube and Vimeo!

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Vicky Carmichael

Data Collection Methods: Embrace the Power of Minimalism

One of the first things new Tito customers notice is that our checkout flow is different to a lot of other ticketing platforms.

We’ve always believed in asking for minimal information upfront during the registration process, and overall in our data collection methods. There are many benefits to this approach, including:

  • Reduced stress and increased delight: The person placing the order sees straight away that all they need to do to secure their ticket is to enter a few key details—often as little as a name, email address and their card details. The whole process takes seconds, and we often receive comments like this from happy users:

    Image description: Message from customer saying Tito is "the best online ticketing experience".

  • Increased conversions and lower cart abandonment: Because the barrier to entry is so low, more people complete their order first time.

  • Better data quality: As we ask questions after people have already bought their ticket and we give them the option to come back and complete the answers later, it means people hardly ever enter rubbish data (think: asdf@gmail.com) just to progress through a form, and fewer people skip questions because they’re in a hurry.

While most organisers agree with the theory, some still feel anxious that our approach means attendees won’t feel incentivised to complete the custom questions, because they already have their ticket. We understand this, and over the years have iterated on the wording and design of our checkout flow to encourage people to assign and complete their tickets right away.

Image description: GIF of the checkout flow in Tito.

So what are the actual results? With the help of Tito’s data whizz, Cillian, I found out the average completion rate for tickets with questions is around 94%. Allowing for the people who don’t know or don’t wish to answer, this is an objectively solid response rate!

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Vicky Carmichael

Google Analytics For The Events Industry: An Honest Guide

As a former event marketer, I can’t say I miss grappling with attribution, multi-channel conversion tracking, and ecommerce reports.

Event marketing is hard! Part of this is down to digital marketing being challenging generally, but much of it is due to the nature of conferences and events specifically. In this post I’m going to lay out:

  1. The reasons it’s nearly impossible to measure everything you want to measure.
  2. A step-by-step guide to integrating Tito and Google Analytics.
  3. Some of the insights you can draw from the data.

If you’re not a Tito customer, there’s still lots to be gained from this article. I’d just suggest you skip Part 2 for now. I’ve peppered some “Organiser Pro Tips” throughout the post for added takeaways. 😉

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Vicky Carmichael

Eating Our Own Dog Food: How We’re Using Tito to Run Our First Conference

In the seventies and eighties, commercials for Alpo dog food featured broadcaster Lorne Greene extolling the virtues of the product by feeding it to his own beloved pet.

While I’m disappointed he didn’t prove its deliciousness by chowing down on a spoonful of the stuff himself, the ads did inspire the phrase “dogfooding”—where an organisation uses its own product as a means of testing it in the real world.

What better way to understand your customers’ experience than by being your own customer?

We use Tito to sell tickets to all our events. This year we’ve run three editions of Úr, an informal get-together for event organisers, in Dublin, London and Berlin. Our co-founder Paul is using Tito right now for his event, Úll (a conference with a super cool concept).

And of course we’re proudly using Tito to sell tickets to Admission—our first ever conference, coming to Chicago next month. It’s a day of storytelling, facilitated by seasoned organisers in the events industry, and we can’t wait!

But back to Tito.

In this post I want to talk you through a few ways we’re using Tito for Admission, in a bid to provide a little inspiration and perhaps even some tips for your own events.

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Maria Keenan

3 Different Ways to Implement On-Page SEO for Events [Tutorial]

(If you're new to SEO and want a crash course on where we're getting all this from, you should refer to our Basic SEO for Event Pages post here.)

I recognise that, in a previous post, I waxed lyrical about on-page SEO for events, but I didn't quite go into depth about how to implement it. 

Today we'll take a few minutes to go through event page SEO tutorials for three popular platforms and all the places keywords should live for additional event visibility. 

I'll cover how to SEO-optimise a Tito event, an event page hosted on Wordpress (with or without Yoast) and how to SEO-optimise event pages hosted on the HubSpot COS.

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Vicky Carmichael

Getting Creative with the Tito Widget: Real Customer Examples

For most of our customers, Tito’s event homepage is central to their ticket selling process. But there is another way to capture registrations.

Tito makes it easy to sell tickets to your event. You simply enter the event details—title, date, location, ticket types and so on—and we generate an attractive and user-friendly event homepage for you. You can link to it from your website, or from anywhere on the internet, and get selling tickets in minutes.

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