tutorials

Maria Keenan

How to Run Ticket Promotions Using Tito (And the Best Kinds to Use)

In an ideal world selling tickets is a very simple process. Decide a price, put the tickets on sale, and watch as hundreds of people buy them.

Sure, that happens some (some) times, but more often than not, there's a lot more careful consideration that goes into making that process seamless and successful.

Today, I'm going to share some of the different options you have when it comes to discounting, promoting, and ultimately selling tickets. I'll show you how to set them up in Tito, too. 🎫

The types of tickets we'll talk about here all come recommended from Tito customers as some of their best-sellers and most effective tactics they've used when building their audiences. (More on that later.)

There are four main ticket types we'll talk about that came up time and again in some conversations we recently had with our customers:

  1. Early Bird Tickets
  2. General Discount Tickets
  3. Group Tickets
  4. Individual Discount Code Tickets

Given the popularity of these tactics, we thought it'd be helpful to go through why they work, and how to set them up for yourself. So, without any further ado, let's get into it.

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Annie Lowney

This Workshop Will Change Your (Event) Life

Last month we hosted a workshop called "Become a Tito Power User". Vicky, our CX Lead, shared her expertise on all things Tito.

This was a test event to see if there is interest out there for something like this. The short story is that there is, but the format needs revision.

Live events for a product are tricky to pull off. You need a engaged community that is willing and able to travel. You also need to be consistently releasing new features.

From my experience working in tech, webinars are a great format to show customers what your product can do. They take the stress of travel out of the equation and, from the organiser's point of view, the overheads are considerably lower.

I'm all for live events. You can't beat the spontaneity of conversation and connection however, when it comes to learning about a product, I believe that most people like to do it in their own time, at their own pace.

Webinars allow them to pause and replay. They also allow the organiser to discover what parts of the product are more attractive to customers, and what parts of the product need to be explained more. All that said, if you are interested in future product webinars you can let us know at the end of this post.

Going back to the event at hand though, here is a summary of everything that Vicky covered at the Tito workshop:

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Vicky Carmichael

Quick Tricks #3: Turn the quantity field into a checkbox

Time for another edition of Quick Tricks: our series of short, actionable tips for things you might not know you can do in Tito!

What? We’re going to show you how to swap out the default quantity field next to a ticket for a simple checkbox.


Image description: Ticket with a quantity field vs a ticket with a checkbox in Tito.

Why? While an order for lots of tickets is often a welcome sight, sometimes you just want people to be able to select one of something, for instance an RSVP to a private event. In this case you want the customer to be able to simply say “Yes, I’m coming” without giving them the option to add extra tickets. A checkbox is perfect for this.

How? It’s super simple—you just need to set your minimum and maximum order limit to 1.

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Vicky Carmichael

Tito Activities Explained (Finally!) – With Video

Activities is one of the most powerful features of Tito. And one of the most misunderstood…

Generally when we explain our Activities feature to customers, they say something like “Oh, that’s really cool! But that’s not what I would have expected it to do, based on its name”. That’s a fair point. In our defense, naming features is hard! But we want to help clear things up.

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Vicky Carmichael

Quick Tricks #2: Displaying a selection of tickets

Welcome back to Quick Tricks, a fortnightly series of posts sharing an actionable tip for how do something fun (and a little bit secret) in Tito. 🤫

What? Today’s post will show you how to display a specific selection of tickets on your homepage, rather than the default view of all your public tickets.

Why? When you have a lot of different ticket types, your event homepage can start to look cluttered. Sometimes you want to be able to share a link which just displays certain ticket types, and not others. For instance you might want to add a “View sponsorship packages” button on your website, which then links out to a version of your Tito event homepage showing just your sponsorship tickets. You can also use this trick to link to multiple secret tickets at once.

How? You may already know that each ticket in Tito has its own unique reference which is used to generate a direct URL to that specific ticket. It looks something like this:

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Vicky Carmichael

How to Embed the Tito widget in your Squarespace website

Increasingly, small to medium businesses are opting for website builders and hosted solutions like Squarespace to create sites on the fly.

According to a usage statistics and market share report from w3techs.com:

Squarespace is used by 2.7% of all the websites whose content management system we know. This is 1.5% of all websites.

1.5% may not sound like much, but we’re talking about millions of sites. Squarespace is the 5th most used content management system (CMS), behind Wordpress (which has the largest market share by far at 60.2% of sites with a CMS), Joomla, Drupal and Shopify.

In today’s blog post and accompanying video tutorial, we’re going to show you how to embed the Tito widget in your Squarespace website. But you can use these techniques to embed the widget in most websites. You just need to have access to the codebase including the <head> tag, but you don’t really need to know how to code.

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Vicky Carmichael

Quick Tricks #1: Embedding video in your event homepage

Welcome to the first in our Quick Tricks series! Every two weeks we’ll share a quick tip on how do something cool or a little bit hidden in Tito.

Each of these tips can be implemented quickly, and help take your Tito event to new levels…

What? Today’s post will show you a neat way to embed YouTube and Vimeo videos into your event homepage.

Why? It’s been said that videos on landing pages have the potential to increase conversions by 80%. Granted, that statistic was published by a video marketing technology company, but it certainly couldn’t hurt to include highlight reels from your last event or a teaser of what’s to come to whet your customers’ appetites.

How? The event homepage supports markdown, but markdown can’t be used to embed video. 😖 So we implemented a neat little solution in the form of quick tags. You can use them in the Short Description and Additional Info fields, and they work for both YouTube and Vimeo!

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Vicky Carmichael

Data Collection Methods: Embrace the Power of Minimalism

One of the first things new Tito customers notice is that our checkout flow is different to a lot of other ticketing platforms.

We’ve always believed in asking for minimal information upfront during the registration process, and overall in our data collection methods. There are many benefits to this approach, including:

  • Reduced stress and increased delight: The person placing the order sees straight away that all they need to do to secure their ticket is to enter a few key details—often as little as a name, email address and their card details. The whole process takes seconds, and we often receive comments like this from happy users:

    Image description: Message from customer saying Tito is "the best online ticketing experience".

  • Increased conversions and lower cart abandonment: Because the barrier to entry is so low, more people complete their order first time.

  • Better data quality: As we ask questions after people have already bought their ticket and we give them the option to come back and complete the answers later, it means people hardly ever enter rubbish data (think: asdf@gmail.com) just to progress through a form, and fewer people skip questions because they’re in a hurry.

While most organisers agree with the theory, some still feel anxious that our approach means attendees won’t feel incentivised to complete the custom questions, because they already have their ticket. We understand this, and over the years have iterated on the wording and design of our checkout flow to encourage people to assign and complete their tickets right away.


Image description: GIF of the checkout flow in Tito.

So what are the actual results? With the help of Tito’s data whizz, Cillian, I found out the average completion rate for tickets with questions is around 94%. Allowing for the people who don’t know or don’t wish to answer, this is an objectively solid response rate!

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Vicky Carmichael

Google Analytics For The Events Industry: An Honest Guide

As a former event marketer, I can’t say I miss grappling with attribution, multi-channel conversion tracking, and ecommerce reports.

Event marketing is hard! Part of this is down to digital marketing being challenging generally, but much of it is due to the nature of conferences and events specifically. In this post I’m going to lay out:

  1. The reasons it’s nearly impossible to measure everything you want to measure.
  2. A step-by-step guide to integrating Tito and Google Analytics.
  3. Some of the insights you can draw from the data.

If you’re not a Tito customer, there’s still lots to be gained from this article. I’d just suggest you skip Part 2 for now. I’ve peppered some “Organiser Pro Tips” throughout the post for added takeaways. 😉

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