An emotional adventure

An honest appraisal of the highs and lows of bringing back a design conference after a six year hiatus.

Also, I think we were guilty of believing our own hype, that the constant requests for us to return and the buzz, once we’d announced, might guarantee another success. We were wrong.


I was at this year’s event, as well as the three previous incarnations. Fantastic speakers and talks aside, community spirit is a mainstay of the conference.

I can’t wait for January.