Writing for Entrepreneur, Don Mal, CEO of Vena Solutions has put together a pretty decent framework for potential organisers to tell if they, or indeed their customers, are ready for a user conference.
The rise in popularity of user conferences as tactics to engage communities and inform them about the products they love is easy to see when we look to events like Dreamforce, Microsoft Ignite, and OpenWorld, as Mal points out.
When determining whether you should go down a similar route, though, he highlights the importance of examining the benefits you can offer to your customers and your readiness to commit, among other insightful considerations.
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