Instead, Oli spoke about the need to “mend trends”, and make design decisions based on data, rather than the most popular trend at the time.
The story of inbound marketing can seem a little stale sometimes, despite how revolutionary it was when it first came up as an idea. Nowadays though, it can seem like marketers hop on the bandwagon the second any new channel or tactic comes out, meaning that everyone finds it harder to stand out, and everything gets stale even more quickly than before.
For a refresher and some (actually) new ideas as we come to the brink of a new year, here are some thoughts from Wider Funnel.
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