Unexpected Lessons from Unintentionally Starting a Business

Lauren and I often share what one might loosely call CEO-bro articles with one another: tone-deaf screeds on the profound personal joy of waking up at 4 a.m. to answer emails or holding six-person conference calls from the venue lobby of a wedding they’re attending. 

Lauren and I have never felt this desire, never considered waking up at 5 a.m. to tackle projects or beat competitors, never aspired to a life where the growth of our company was more important than the growth of our personal happiness. And this has meant redefining entrepreneur for ourselves and actively deciding that there is no one personality type we must aspire to or path we must follow for us to take pride in what we do.

From a Tumblr blog, to a 5 person business, The Financial Diet is one of those welcome stories of resilience that those going from start-up fever to start-up fatigue need.