What I learned speaking at events as a CEO for the past 2.5 years
Of all the channels we’ve tried, I’ve found speaking at events and conferences to have been the most interesting experiment for us. While speaking wasn’t the biggest source of sales for us last year (we saw 47% of our sales come from inbound marketing, while 38% came from speaking opportunities) — it’s where our greatest learnings have come for me as a CEO, and for our business.
I’ve always wondered about this, and it’s fascinating to see Claire quantify it like this. Also, it’s always nice to see a Tito event linked as an example!