It’s easy to think that sending out a post-event survey is enough to gather the data you need to know about how your event went. And while, yes, it certainly can be, sometimes there are specific areas or aspects of an event you’d like to look into in more detail in order to gauge its success.
In this article on EventMB, the authors go through the differences and applications of active and passive data collection. In brief, active data collection refers to involves soliciting info from attendees who are actively providing it. Conversely, passive data collection involves unobtrusively tracking attendees’ position, participation, and engagement in real-time during the event.
For more insight into the roles these types of data collection play, and where they come in in the flow of your event, you can find the full article here.