Closing out 2024

As another year draws to a close, it’s a good time to take the foot off the gas, reflect and take a breath. Here are a few things that are currently top of my mind that I thought I’d share.

It’s been a busy few months with finalising and promoting IO, and by implementing Calm December we gave ourselves permission to ease off. Paul wrote about it recently and it’s been a welcome break. I don’t think any of us realised quite how hard we’d been pushing.

Looking back over 2024, I’ve been really proud of the team this year. With Vicky rejoining the fold after maternity leave, she quickly got back up to speed and helped us bring more structure and planning to our product roadmaps. Linear has been a great tool to support the work and leaning into their recommended 2-week cycles has been fantastic for our productivity.

Our engineering team continues to outperform their small size and the pace and quality of updates speaks for itself. We’ll likely never get to the bottom of our backlog and that’s okay. I doubt any product team of any size could or even should.

Support-wise I still believe we’re the best in the business. Our 99% customer satisfaction score speaks to that. The entire team regularly gets involved with replying to our customers. That helps us know what’s working, what isn’t and how to prioritise tasks going forward.

We’ve released a few chunky Tito features along with the neverending maintenance and upkeep required for the platform. People love Tito, but one thing we’ve heard from speaking to people at various conferences and trade shows is that we could improve on first party integrations. We have that firmly on the 2025 roadmap and already have a fledgling Hubspot integration to accompany our Salesforce integration.

As we gear up for an official February launch of IO, we have a new marketing page to give a better sense of what’s on offer. I’m really excited about IO. It’s the culmination of years of experience in designing software for event organisers, but for one specific use case, RSVP events. Customisability is at its core and it’s amazing to be able to say “yes” to requirements around the customer experience flow.

Our third platform—Vito—is still in a holding pattern. We’re all in agreement that the fundamental ideas around livestreaming and chat are something worth keeping within the Tito universe so next year we’re going to carve out some time to streamline the offering. Stay tuned.

We’re on our way to becoming ISO27001 certified in 2025. It’ll be a heavy process for our small team but we believe it’s worth the effort. As we look to expand our customer base further, we want to be able to unequivocally prove our commitment to security.

And finally in 2025 our little company officially turns 10 years old. That’s a significant milestone and quite an achievement given where we started and the challenges we’ve seen along the way, including a global pandemic.

As with everything, whether it’s a conference or a company, it all comes down to the people.

Happy holidays from all of us at Team Tito. Here’s to 2025.