Finding a great name begins by understanding what your event is about, what you’re trying to accomplish with this event, and why your event is superior to others like it.
Coming up with a name for something you’re in the process of bringing to life is one of the hardest parts of the creative process. When it comes to events, their names are the core pillar of your branding. They’re the word or string of words that people will know your event by, so it’s worth putting the time in to get it right.
Here, Maria Waida gives a five-step process for making it memorable and remarkable.