Is Tito (accidentally) the best event platform for Gen Z?

While browsing LinkedIn the other day a post caught my eye sharing a graphic comparing event-related preferences across Gen X, Millennials, and Gen Z.

The bit that jumped out at me was that Gen Z favours a minimalist registration form that asks for just the essential details: name, email, and payment.

Overall, this demographic seems to have a preference for speed, convenience, and simplicity.

If you ask us, keeping the registration form short and straightforward is the best user experience no matter what generation your attendees are.

The initial impetus to build Tito came from the fact that we couldn’t understand why you needed to fill in a long form just to secure your ticket. Really, all that’s required is a name and email address, and payment details if it’s a paid ticket. So that’s all our checkout asks for by default. In other words: exactly what Gen Z apparently wants. 

Naturally, over time, organisers have asked us for a few more default fields, which we allow to be turned on if needed: the likes of company name, billing address, VAT number, and a data privacy checkbox. But we’ve pushed back as much as we can against adding tons of required fields before you can purchase your actual ticket.

Instead, organisers can ask any custom questions they like during the assign stage, after the customer has successfully secured their spot at the event. Folks usually fill this info in right away but, if they don’t, organisers can easily send reminders later. We find this approach minimises drop-off, reduces instances of people hurriedly entering rubbish data just to complete their booking, and makes for a more relaxed registration experience.

We can’t say we specifically had Gen Z in mind when we designed Tito this way — they would have been in their teens at the time — but considering they apparently make spontaneous, last-minute event purchasing decisions, I can imagine our streamlined checkout may be pretty appealing to them. 

The generations may not be able to agree on how to part your hair or what width of jeans to wear, but I think we can all get on board with efficiency over complexity!