It can be hard to keep up sometimes. Paradigm shifts like the transition from traditional marketing to online-first were easier. Nowadays, every day can seem like a new era of tactics and approaches for marketers.
In 2019, we're told that we can expect a stronger focus on AI, programmatic, automation, and big data, and a host of other new-wave marketing trends..
With this post, and with the strongly-held belief that conferences are the place to learn about what's new from others who share your day-to-day, I wanted to share some 2019 marketing events where you can learn about these kinds of trends in person and, with any luck, stay ahead of the curve:
The AI Marketing Tech Summit brings together forward-thinking senior marketers and technologists for two days of inspiration, in-depth presentations and networking.
The summit is part of DATAx San Francisco, which covers a number of other applications and implications of data science and AI in the modern business world with over 100 speakers across 5 different events.
The AI Marketing Tech Summit specifically will examine emerging tech in the marketing and creative industries. Attendees can expect to get info about optimising their marketing technology stack and practical uses for AI and deep learning that can help marketers to build towards greater retention and improved customer acquisition.
Where?: San Francisco.
When?: May 14th-15th, 2019.
How much?: Tickets start at $1,050 for the entire DataX summit.
This December, 130 senior marketers, digital strategists and innovators who are redesigning the future of digital marketing will meet in Singapore for Forward Leading's 2019 Digital Marketing Leaders Summit.
The summit will gather the most influential, knowledgeable and innovative digital marketing leaders from across the globe.
Previous speakers have included employees at SunLife and Sony Music and this year promises to host even more high-caliber, innovative talks. Marketers will also be happy to know that Forward Leading implements a strict vendor and industry ratio control to avoid sales pitches and focus on real learnings, and the exchange of relevant and effective knowledge.
When?: December 4th - 5th, 2019.
How much?: Prices start at $699.
Programmatic marketing is seen as the future of advertising on the web. It works by automating the bidding process on ads in order to show an ad to a specific customer, in a specific context.
Smart Insights have published a great glossary of programmatic marketing here, if you're interested in learning more.
That said, there are other ways to take a deep dive, and it's no surprise that events is top of my list of recommended approaches.
The Digiday Programmatic Marketing Summit will take place this May and will revolve around this concept. After wonderful reception, as typified by attendee reviews (see below), the summit will open avenues of communication between the best and brightest businesses employing the programmatic methodology across three days.
As well as the usual opportunities to mingle with folks in the industry, Digiday have created Digiday Connect, a system by which individuals in attendance can identify prospect meetings at the conference. Full details are available here.
A lot of the big names in modern commerce have attended previous Digiday events, as can be seen here, such as Nike, Coca Cola, and Target.
Where?: Austin, Texas.
When?: May 29th - 31st, 2019.
How much?: $3,195 for an early rate, entry-level pass.
This option is that little bit more niche. It's easy to think, or at least it was for me, that museums don't really need to sell themselves all that much. When a tourist's foot falls into a new city, the museum (or museums) are a homing beacon for their curiosity about that new place, right?
Well, yes, but there's quite a bit more to it than that.
MuseumNext is a tech-focused event series which has continued widening its remit to include future thinking on leadership, audiences, collections, transformation, knowledge, participation, and more.
To get a glimpse of what the content will look like, you can see such highlights as a presentation by the Director of Digital Media at MoMA on the MuseumNext site.
It's easy to see that the hosts truly are best in class:
To learn more about what you can expect, the speaker line-up is now available on their site.
Where?: Los Angeles.
When?: February 25th, 2019.
How much?: Starting at $170.
I've been in "the biz" for a few years now and, akin to the beloved and be-hated satires of the late '90s and early '00s, "Not another growth marketing summit" came to mind when I stumbled across this.
However, much to my delight, I learned that Sequel's rendition was anything but ordinary.
This year, the Executive Director of Marketing for Glossier, the International Growth Lead at Google, the Head of Paid Media at Bloomberg, and twenty-seven more speakers will arrive in New York to create what promises to be a hub of revolutionary thinking about how we grow and sustain our audiences.
This Global Marketing Summit is a place to learn from, discover, and interact with some of the most highly-regarded marketers working in the space today. Over half of the attendees are at VP level, so you can expect to rub shoulders with folks who will spark fresh, exciting approaches to your marketing strategy for 2019 and beyond.
Where?: New York.
When?: March 21st - 22nd, 2019.
How much?: $1,295 for a silver pass.
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