One billion dollars

We don’t track all that many metrics at Tito, least of all vanity metrics. In fact, we don’t actually know when we crossed a billion dollars of tickets sold.

Recently, we did just that.

Doc—with Vicky’s help—stumbled upon it after somebody asked him what the latest figure was. None of us knew!

Our dashboard reports in Euro, and as of this writing, the figure sits at €952,348,098.58, which is approximately $1.01bn. 

It’s so easy to compare oneself to the wrong things. “Oh, well Stripe processes a billion dollars every nanosecond”. “Shopify does a billion dollars in the first utterance of Black Friday”.

I do fall into that trap sometimes, but no matter how you shake it, a billion dollars is a big number.

So a billion thank yous to anyone who has ever used Tito.

A billion gratitude tokens to everyone who has recommended that folks check us out.

A billion hugs to the folks who took a chance on us when we were just starting out.

And a hundred billion welcomes to anyone who has just learned about us and is about to become a customer.

Here’s to the next billion. 🍻