The Emoji Report


On average 250 million emojis are posted online each month. The month with the highest volume of emoji use was in July 2016, seeing 293 million. This was partly due to the UK’s European Referendum. In fact, in the months during and following the referendum, negative emoji use grew by 3%. 

An analysis of every emoji used on Twitter over the last 2 years reported on by a much-admired customer of ours: Brandwatch. ❤️