What I’ve learned after 2,700 conferences

All too often a conference or event is seen as being the end of a process, where, once complete, the organizers lower the promotional banners and tot up the bar bill before driving home, considering themselves lucky to have survived yet another gig. It should be seen as exactly the opposite.

Michael Jackson (yes, a different one) has been a professional speaker for 23 years. In that time, he’s had the opportunity to see just about every variation on what a conference can be. Despite the amount of information he’s had to process in that time, he’s put his experience together in ten actionable points, making for a valuable critique for organisers.