Maria Keenan

How Business Events Can Aid Company Growth (With 3 Examples)

Growing a business is an inexact science. 

If we were to use a formula, it would look something like:

Lots of money + uniqueness + talent + good timing + a conscience= good business

But the real world is reluctant to deliver all of those things, let alone all at once. However, one proven avenue that is a promising way to boost business is attending and hosting events. Business events have come a long way past the stuffy stereotype people used to attribute to them. The focus of the industry is now on delighting the participants rather than just gathering them in a hotel ballroom and hoping for the best (but more on that later.)

Here, we'll look at the different ways that business events help people grow their companies and for each opportunity, we'll take a look at an example of an event that delivers on those promises, beginning with:

Hone your leadership skills: Stretch Conference

Stretch Conference is, as the name would suggest, a place to stretch your leadership potential. Taking place in Budapest this December, the conference boasts speakers who'll be sharing insights into how storytelling can help create better business communication, how sales and marketing can work together for more cohesive business growth, and how you can share your expertise as a leader with your employees. 

As a business grows, it's increasingly difficult to take time for self-improvement despite the fact that developing skills continuously is important not only to keep yourself from becoming complacent, but so too is it important to do so in order to keep motivated for your staff. 

Stretch conf

Their CFP is still open, so expect a lot more where that came from, and perhaps even consider submitting a talk of your own. The tagline of the two-day event is "lead, inspire, and change the game" so you can expect to bring back actionable, fresh ideas to the workplace for the new year. 

Tickets: At the time of writing there are 60 early bird tickets remaining. 

Dates: December 6th-7th, 2018.

Connect with investors: Wolves Summit

Wolves Summit is now in its eighth year, an achievement that hints at how successful both the organisers and attendees have been after having been enriched by all the event has had to offer. 

Entrepreneur recently listed networking events as the number one place to meet investors and, this year, Wolves Summit will prove their point by bridging the gap between investors, corporations, and ambitious, promising start-ups. Over 1,500 attendees will reap the benefits of rubbing shoulders with peers and influencers alike in Warsaw.

Wolves summit

Last year's line-up featured some of the best and brightest in international tech including representatives from PayPal and Indiegogo, so keep an eye on their Speaker page for tempting announcements. 

Tickets: Available now, starting at €150.

Dates: October 23rd-24th, 2018.

Learn diversity and inclusion strategies: SHIFT

SHIFT is a TechSPARK programme working with underrepresented talent to empower and amplify their voices.

A study by Deloitte found that, over 3 years, diverse companies see 2.3 times the cash flow per employee when compared to their less diverse peers, so now more than ever before businesses are looking to events to aid them in their approaches to inclusion. 

SHIFT

The panel for SHIFT truly reflects the diversity that their work teaches businesses to achieve. Speakers include the leader of the LGBTQIA+ in Tech Bristol group, Co-Founder of Women's Tech Hub, and the Founder of Gapsquare.

Date: July 19th, 2018

Tickets: Free! (Until they run out.)

For more business events, meet-ups and industry-specific conferences to attend, you can look back through previous editions of our event round-ups here, here, and here

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