As of this sentence, I’ve begun writing my 261st blog post for Tito.
Given my role here, that number has racked up quite quickly. That’s because I have the privilege of being able to dedicate my whole working day to helping with our marketing efforts, of which this blog is a big part.
I call it a privilege because Tito is a great place to work in my experience, but also because the readers that come to this blog don’t have nearly as much time to promote what they’re building, no matter how spectacular their events are shaping up to be.
That sentiment and a few others are what spurred our upcoming blog series on sales and marketing for conferences:
- As I’ve mentioned, there’s not much time to promote conferences given all the additional responsibilities involved in running the event itself. That means the efforts that are put into that marketing have to be effective from the get-go.
- Because of the demands of being a conference organiser, it’s hard for those in the profession to get time to compare notes with their peers and learn what’s working for them.
- It’s also hard to find information specific to organisers. Generalised information about sales and marketing is abundant when you go looking for it online, but there seems to be an opportunity for more tactical information specifically for conferences and the teams behind them.
With that, a few months ago, we set about investigating what really works and doesn’t when it comes to sales and marketing for conferences and events. The thought process was that, if we could speak to veteran organisers and dig into what they’ve seen success with, we could share their stories here for those looking for answers.
Thankfully, we have obliging, talented, intelligent, creative customers who were willing to share their time and thoughts with us.
Today I’m delighted to announce that, as of next week, we’ll begin publishing what they had to say. In the series we’ll be covering things like:
- Finding and reaching your conference’s target audience
- Content marketing for conferences and events
- Data-backed pricing strategies and release strategies for events
- Social media post types that are effective for conferences
- How to get your event page SEO off the ground
And, though it’s perhaps an understatement, lots more.
If you feel you empathise with any of the three reasons we had for undertaking this project, please do stay tuned.
If not, we’ll still be publishing articles about our continued business development process, Tito product tips, and weekly round-ups of recommended events to attend in the coming months. We hope you get something useful out of what we’ll be sharing and that we’d love for you to join in the conversation as the posts go live.
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