Why is Tito the best conference registration software?

Tito recently crossed a billion dollars worth of tickets sold (we’ll cross a billion euros in January), and along the way we’ve built a lot of software to support people running events of all kinds. 

In our 10+ years of business, Tito has established itself as the registration software of choice for tech business, marketing, and programming conferences, but we’re still a bit of an industry secret in the wider events world. 

So, for the many event organisers out there who have still never heard of us, here’s why Tito is the best event and conference registration platform, according to our customers.

Firstly, we often hear that Tito’s checkout is the simplest and quickest to use for attendees. Our flow differs from a typical registration platform, in that we take payment first and collect customer data second. While some organisers prefer to capture as much data up front as possible, the people who value our approach rave about the simplicity of placing the order and then delegating filling ticket info in a separate step. We’ve had people express scepticism in the past only to be won over when they try it themselves, and that lets us know we’re onto a good thing.

The other main thing that people love is the power and flexibility of our admin backend. Over the years we have packed it full of features, while keeping the user experience simple and manageable. As an event organiser myself, I’m always delighted when I come back to our dashboard as a user. It’s everything I want my day-to-day apps to be: fast, responsive, and functional. Our customers frequently report  how snappy the app is, whether they’re running a 10-person or 10,000-person event.

While the checkout and the dashboard are the two core pieces that make up Tito, the other reason Tito is the best conference registration software for so many happy customers is slightly harder to define. I’ve been describing it recently as “a collection of small boring things that make your life easier”. They’re thoughtfully designed settings and features that give organisers fine-grain control over their events: Conditional questions, data anonymisation, invoice reminders, domain restrictions. When prospects mention a feature they think is missing, I tell them to ask us about it — quite often we already have a solution to the exact problem they’re trying to solve.

This approach has served us well for years. We’ve built core features that most customers rely on, alongside power features demanded by customers with advanced requirements. Things like our best-in-class Google Tag Manager integration. Or our “secret” Salesforce integration. To say it is a robust and flexible integration is an understatement. It’s an absolute workhorse and provides extreme flexibility in mapping Tito data to Salesforce.

But what sets Tito apart goes beyond features. It’s how passionate we are about helping our customers. Our best-effort support is to get back to folks within 24 hours, but most customers receive replies within minutes or hours. We read every single message and we have a tight feedback loop between frontline support and our engineering team. Our small team size enables this, but it could also mean we deprioritise support in favour of other tasks. We never do. And that’s how we’ve achieved 99% customer satisfaction on Intercom this year.

We care so much — about our product, about our customers, about our business. I can’t imagine working with a team more committed to product design, inclusivity, and doing a job where the effect of our work is a huge multiple of our tiny team size.

Ultimately, that’s what makes Tito the best for our customers, and what they tell us: that we care about them more than anyone else.